Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation 

What is reputation management and why is it important?

Brand reputation management involves the monitoring and managing of public perception for your brand, making it key to building and growing a thriving business. The stronger a brand reputation is, the more people will trust and advocate for the brand.